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Business Development (8) « Downloads

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• Brave New World - The Changing Landscape of the Legal Profession
  The legal profession is slowly waking up to the realisation that it needs to change and that investing in marketing and people development is no longer an optional extra, says Rachel Brushfield.
  Version: 2006, Link AWS, Filesize: 243.13 kB, Downloaded 40 times
• Personal Branding
  This article about personal branding for lawyers 'Say my name' by Rachel Brushfield and Chrissie Lightfoot discuss the benefits of personal branding for lawyers and their firms. It shares how personal branding is crucial in modern marketing and how in conjunction with social media, it can help lawyers attract the clients they want time and cost effectively.
  Version: May 2011, Managing Partner, Filesize: 451.74 kB, Downloaded 130 times
• Professional development for lawyers - contents and executive summary
  The executive summary and contents give an overview of the book 'professional development for lawyers' at this crucial time to examine skills, education and professional development for lawyers to better meet the demands of clients in the more competitive legal market. Part 1 includes introduction - professional development in the law, trends driving changes in professional development, target audience needs, engaging lawyers in professional development, types of professional development delivery, essential skills for the changing legal market, ROI - justifying professional development and its benefits and internationalism and from the horse's mouth - views on professional development. Part 2 shares 9 case studies of best practice in professional development; Baker & McKenzie, Carey Olsen, DLA Piper, Hogan Lovells, LexisNexis, Marque Lawyers, Validatum, Simmons & Simmons and Latham & Watkins.
  Version: , Filesize: 952.61 kB, Downloaded 21 times
• Professional development for lawyers - sample chapter
  This sample chapter (introduction - professional development in the law) gives a taster of the new book on professional development for lawyers. Part 1 also includes; trends driving changes in professional development, target audience needs, engaging lawyers in professional development, types of professional development delivery, essential skills for the changing legal market, ROI - justifying professional development and its benefits and internationalism and from the horse's mouth - views on professional development. Part 2 shares 9 case studies of best practice in professional development; Baker & McKenzie, Carey Olsen, DLA Piper, Hogan Lovells, LexisNexis, Marque Lawyers, Validatum, Simmons & Simmons and Latham & Watkins.
  Version: , Filesize: 776.29 kB, Downloaded 17 times
• Self Promotion - part 1
  This article, part 1 of 2, explore the issues that affect women and their desire and ability to promote themselves and market their professional services to clients. These article examines all the factors that affect their desire and willingness to do self promotion e.g. time, confidence and neuroscience and the impact it has on their careers and progression. Part 2 shares solutions and ideas to support female lawyers to feel confident and competent to market themselves.
  Version: 2008, Link AWS, Filesize: 48.85 kB, Downloaded 53 times
• Self Promotion - part 2, Solutions and tips
  This article, part 2 of 2, shares solutions and ideas to support women to feel confidence and competent to market themselves, thereby maximising their chances of success and progression to partnership in the legal profession. It follows part 1 which explored the issues that affect women and their desire and ability to promote themselves and market their professional services to clients.Part 1 also examines all the factors that affect their desire and willingness to do self promotion e.g. time, confidence and neuroscience and the impact it has on their careers and progression.
  Version: 2008, Link AWS, Filesize: 159.39 kB, Downloaded 59 times
• Self Promotion - The Secret to Success?
  This article explore the issues that affect women and their desire and ability to promote themselves and market their professional services to clients in the legal profession. Factors explored include; time, confidence and neuroscience and the impact these have on their career progression. Solutions and ideas are shared to support female lawyers to feel confident and competent to market themselves.
  Version: 2009, Women Legal, Filesize: 150.1 kB, Downloaded 80 times
• Sell Yourself
  This article shares insights and tips to help trainees in law firms to sell themselves from an early stage in their career, to develop their fee earning capability.
  Version: 1994, The Trainee, Filesize: 6.28 MB, Downloaded 58 times